Adblockers stop publishers serving ads to (or even seeing) 1bn web users
pressgazette.co.uk
'Dark traffic' up by 49% in three years, according to new study.

They call it “dark traffic” - ads that are not seen by tech-savvy users who have excellent ad blockers.

Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

  • mle@feddit.orgEnglish
    46·
    5 days ago

    I feel like one thing doesn’t get talked about enough is that websites feel the need to implement ad services that want to track the user in order to serve ads. Which I just find weird, the expectation to give up ones privacy, just to get served an ad.

    Instead, the ads should just be relevant to the content of the page where an ad is embedded, which would automatically make it relevant to the reader, without tracking them.

    • plz1@lemmy.worldEnglish
      18·
      5 days ago

      Ad companies are getting butt-hurt because the pages you are referencing are being seen even less, due to AI scraping by search engines. So now they are going after:

      1. The consumer using an ad blocker. Last amount of protections/rights, easiest target to vilify.
      2. The search engines, for stealing content views where ads would be placed
      3. The publishers for allowing users that use ad blockers.
    • Jason2357@lemmy.caEnglish
      9·
      4 days ago

      I’m sorry for being a broken record in this thread but holy crap yes! Right now you can embed a static ad in a web page relevant to the page’s content and adblockers will not block it!