Adblockers stop publishers serving ads to (or even seeing) 1bn web users
pressgazette.co.uk
'Dark traffic' up by 49% in three years, according to new study.

They call it “dark traffic” - ads that are not seen by tech-savvy users who have excellent ad blockers.

Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

  • plz1@lemmy.worldEnglish
    18·
    14 days ago

    Ad companies are getting butt-hurt because the pages you are referencing are being seen even less, due to AI scraping by search engines. So now they are going after:

    1. The consumer using an ad blocker. Last amount of protections/rights, easiest target to vilify.
    2. The search engines, for stealing content views where ads would be placed
    3. The publishers for allowing users that use ad blockers.